digital-movie sales and rentals last year rose 12% to $5.3 billion in the U.S., according to PricewaterhouseCoopers. ITunes, the digital media software that Apple introduced in 2000 after buying another company, was estimated to have video, music, book and magazine sales of $4.1 billion last year, according to Bernstein Research. The company doesn’t break out its media sales. Apple said movie purchases and rentals have increased in the past year, but a spokeswoman didn’t dispute the decline in market share. Several Hollywood studios described a marked decline in iTunes’ leadership position, according to the newspaper. Researchers don’t track digital-movie market share, making anecdotal evidence more notable. The iPhone maker’s share fell to between 20% and 35% from more than 50% as recently as 2012, the newspaper reported, citing people with knowledge of the matter. Apple is losing market share for renting and selling movies as its growth fails to keep pace with the rest of the market, The Wall Street Journal reported.
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